Search Engine Marketing Course Price:C$99.95
Search Engine Marketing, or Pay per Click Advertising (PPC) campaigns offer a very flexible way of maximizing a website’s visibility within the top search engines such as Google, Yahoo and Bing.
Search Engine Marketing Certification
The pay per click market is highly competitive and a complete and effective PPC strategy is an essential part of achieving the highest return on investment.
The course is aimed towards marketing professionals, website owners, individuals and those looking to refine, enhance or simply learn the strategies by using the best tools available to increase their website’s visibility in search engine result pages through the use of paid placement and inclusion.
What you will learn
The Search Engine Marketing Certification course offered by IMU will guide you through the essentials of planning, optimizing and managing a converting and successful pay per click campaign.
IMU’s Search Engine Marketing Training course will allow you to better understand how SEM drives highly targeted visitors to your online exhibitions, by teaching you to perform and properly analyze the following Search Engine Marketing techniques:
- Create effective campaigns
- Choose appropriate keywords
- Optimize landing pages/website
- Analyze traffic and test campaigns
- Increase exposure and decrease costs
What you will achieve
The search engine marketing certification course is delivered to you with a focus on numerous key areas which include; creative positioning, strategy development, conversion tracking and analytics.
By the end of the search engine marketing course, you will be able to apply your acquired knowledge to create successful campaigns and build your brand’s online reputation by introducing:
- Converting content
- Detailed page optimization
- Top keywords
- Testing and analyzing
Enroll in IMU’s Search Engine Marketing Certification program today!
Search Engine Marketing Course Price:C$99.95
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