IMU Programs
Educational Resources


More From IMU's Programs:
Career Resources:
IMU Newsletter Subscriber

Lead Generation Marketing Course
Price:C$99.95

Get fully Certified for $397
Lead Generation Marketing is not a new type of marketing; however it has a new approach. With the rapid increase of global internet user numbers, and the convenience of online communication – no longer are we required to continue using traditional lead generation methods such as tradeshows, display booths, newspaper ads, and phone book leads to name a few, in hopes that targeted leads will magically appear.

Lead Generation Marketing Training Course

The Lead Generation Marketing Training Course offered by IMU teaches you how to easily generate leads for nearly any type of business using the research materials, strategies, and proven techniques provided within the course.


What you will learn

You will learn the necessary steps; from setting up a campaign, to using all forms of internet marketing including social media, search engine optimization, pay per click advertising, email marketing and even offline traditional marketing, to achieve the highest success rates from your lead campaign.

The advantages offered by lead generation marketing over other forms of internet marketing are its ability to:

  • Set a budget based on market cost per lead
  • Segment and target for individual products/services
  • Select geographical locations
  • Control the number of leads generated
  • Pre-qualify leads based on filters

Businesses use lead generation marketing techniques and strategies every day. Lead generation is cost effective; you pay only for the number of leads you can handle, are relevant and will convert; unlike some marketing methods that eat up your budget with poor results.

What you will achieve

The Lead Generation Marketing Training course will teach you how, using the most effective lead generation tactics combined with traditional marketing and internet marketing strategies, your business will have a steady flow of leads, and a notable increase in sales.

Enroll in IMU’s Lead Generation Marketing Training course today!

Lead Generation Marketing Course
Price:C$99.95

Individuals Business

CONSULTANTS AVAILABLE 24/7
Click here to download the IMU eBook

Certification Program

Only $697
Enroll Now
 
 
GRADUATES AND
SUCCESS STORIES
image

University professor creates a split test with his students to measure learning using website guide notes and whiteboard guide notes. Website has 32% higher fact retention rate.

Timmins , ON December 21st, 2011
image

Import/Export business owner attracts new clients though online website and mobile marketing ads focusing towards small to medium sized business owners.

Kawartha , ON December 12th, 2011
image

Local store owner opens new location and launches social media campaign at the same time to drive traffic to the store with 50% off coupons.

Sudbury , ON December 2nd, 2011
INTERNET MARKETING
IN THE NEWS

Big Bird Fans Believes Buying Facebook Fans Is Ethical

Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives...

Read More

Who’s More Valuable: Twitter Users or Facebook Subscribers?

Mashable CEO and founder Pete Cashmore sat down at the World Economic Forum in Davos, Switzerland, with New York Times...

Read More

High Risk Leads to High Rewards; Five Steps to Starting Your Dream Company

So, you want to start a company? That’s a very exciting decision. But first, you must cover all your bases....

Read More

Anonymous Attacks Symantec’s pcAnywhere Source Code

Symantec’s pcAnywhere software could very well turn into “virusAnywhere” due to a potential security breach made by Anonymous. Symantec, the...

Read More