Email Marketing Course Price:C$99.95
In 2010, 247 billion emails were sent each day of the year; a notable increase from the 90 billion emails sent daily in 2009. Despite this, Email Marketing remains one of the lowest costing internet marketing efforts that generates the highest possible return on investment.
Email Marketing Training
Email Marketing is a popular form of online marketing due to its obvious advantages with regards to providing an exact return on investment (thanks to its ability to be tracked with ease), its ability to reach a larger audience, as well as its non-intrusive nature (campaigns are delivered to subscribers who have opted in to receive communications on subjects of interest to them). The Email Marketing Training course offered by the Internet Marketing University of Canada is aimed towards those managing email campaigns or company newsletters who wish to see better results from their communication efforts.
What you will learn
As an email marketer, you will be prepared to use email marketing as a key marketing tool, and ensure that your marketing messages are reaching the intended audiences. In turn, this will enable you to adopt an approach of continued improvements with your online marketing campaigns, to boost the results and maximize profitability.
- Effectively manage email lists
- Integrate email marketing with social media and other internet marketing efforts
- Measure and analyze the success of each campaign
- Apply best practices and learn from others mistakes
What you will achieve
Upon completion of the Email Marketing Training course you will have gained a full understanding and practical experience with email marketing strategies, objectives, requirements and regulations – as well as all other aspects affected by email marketing, thus ensuring your success as an email marketer. Below are some of the key topics which are tackled in IMU’s Email Marketing course :
- Permission based email marketing
- Managing email lists
- Email deliverability – inboxing
- Legal issues, Spam and Ethics
- Design and optimization techniques
- Writing styles and converting content
- Conversion and analytics
- Email bounces, unsubscribe, opt-in
- Planning, analyzing and testing
- Integration of other internet marketing tactics
- Offline internet marketing
Enroll in IMU’s Email Marketing Training course today!
Email Marketing Course Price:C$99.95
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