A bunch of Facebook engineers – along with engineers from Twitter and MySpace – just admonished Google to “focus on the user” and “don’t be evil.” Earlier this month, Google launched an optional feature called “Search plus your world.” It integrates personalized content from social networks into Google search results. Only, search plus your world doesn’t include any content from Twitter, Facebook, or MySpace – the biggest social networks out there. It does, however, include lots of content from Google’s social network, Google Plus. Some engineers at Twitter, Facebook, and MySpace think this is unfair to users – and to demonstrate why, they’ve created a modified version of Google, which you can access on a site called Focusontheuser.org. The site reads: “How much better would social search be if Google surfaced results from all across the web? The results speak for themselves. We created a tool that uses Google’s own [...]
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In what could be hailed as the update that sparked an all-out Internet riot, Google has launched “Search, plus your World,” which pours personal social results into your public search listings. The catch is that it only factors in your Google+ social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold. This could prove to be an even bigger search engine development than Google’s infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it’s easier to write good content (or at least, hire someone to write good content) than it is to get people to share your content. The Impact on Brands What does a change this big mean for businesses that depend on their Google rank for traffic and sales? Personalized results are the default when users are logged into their Google account, so it will be harder to [...]
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World Wide Web is full of social networking sites. Social Bookmarking on these sites can help generate backlinks to your website and contents. It can also drive a lot of traffic to your sites. Here are the steps to get you started. Choose a couple of popular social bookmarking sites Create an account on each of those sites using your email address Compile a list of your content pages carefully optimized Submit to all of the selected social bookmarking sites The key step here is to have your list of pages optimized for the keywords and phrases. There are free tools on the web to do some keyword researches. Wordtracker and similar may be very costly for most of the startup webmasters. However, Google Adwords keyword tool is free if you have a Google Adwords account. Google Adwords is usually meant for advertisers. But any webmaster can be potentially a [...]
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SEO Training Online – 10 Signs of Bad SEO Search Engine Optimization is often referred to by marketers as one of the most effective tactics for generating leads or sales from your website. So it’s no surprise, then, that many small- and medium-sized business marketers look to outsource their SEO to trained professionals. A simple Google search for SEO firms will turn up thousands of vendors, offering “incredible” or “fast” results for attractively low monthly fees or even a simple one-time purchase. Unfortunately, many of these “professionals” and SEO experts rely on their clients’ SEO ignorance to get quick cash without delivering long-term, sustainable SEO improvements. Even worse, many of the practices used by such SEO firms can actually hurt your business in the long run. How can you tell if you’re being sold bad SEO? Here are the 10 signs to look out for from SEO firms advertising too [...]
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SEO Training Online – Local Search and Google Today’s hot topic in SEO Training Online deals with how to rank highly in local Google search results by using Google Places. Google Places is the #1 place for local search marketing on the Web, and it’s largely free. Google Places allows your business to be seen by potential customers even if you don’t have a website. People performing these types of searches are HOT buyers and they want to buy locally. Google (of course!) noticed this trend and was able to create a powerful for local searches, and thus was the birth of Google Places. SEO Training Online – Is Google Places a Directory? Google places is NOT a directory, its listings are ranked according to an algorithm, this business vary constantly within results. Here’s what Google has to say about its algorithm: “Changes are automated and impartial.” “Having a correct, [...]
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