Facebook isn’t just the largest social networking site on the web (with more than 800 million active users); it also collects a massive amount of information about those users. Through the newly revamped Facebook Insights, Page owners can access a staggering amount of information about their fans’ activities. This information gives business owners valuable insight into what they need to do to give fans a better experience and, in turn, achieve better marketing results. But it can be challenging to sift through all that data. An easy way to avoid metrics overdose is to find and target just a few key metrics. Below is an overview of three game-changing metrics you should be tracking, along with concrete tips for improving your Page’s performance in each area. 1. Track ”People Talking About This” People Talking About This is one of the new metrics for Facebook Pages. Unlike other metrics on your [...]
Read More
Facebook has responded to the death of SOPA, expressing its relief that the bill has been pulled and thanking its users for their feedback. Although Facebook didn’t go dark for SOPA, the company has expressed its opposition to the bill. On Wednesday, Facebook founder and CEO Mark Zuckerberg expanded on his thoughts, calling the legislation “poorly thought out.” On the Facebook Washington DC Page, the company posted the following message: “We are relieved that Congress has recognized the serious damage the PROTECT IP Act (PIPA) and the Stop Online Piracy Act (SOPA) could cause to the Internet and are pleased that congressional leaders have decided not to move forward on these bills. We want to thank the millions of Facebook users who shared their views with us, with members of Congress, and with their friends and families on this important issue, and who changed the direction of this harmful legislation. [...]
Read More
Lamar Smith, the chief sponsor of SOPA, said on Friday that he is pulling the bill “until there is wider agreement on a solution.” “I have heard from the critics and I take seriously their concerns regarding proposed legislation to address the problem of online piracy,” Smith (R-Texas) said. “It is clear that we need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products.” Smith also released the following statement on Friday: “We need to revisit the approach on how best to address the problem of foreign thieves that steal and sell American inventions and products. “The problem of online piracy is too big to ignore. American intellectual property industries provide 19 million high-paying jobs and account for more than 60% of U.S. exports. The theft of America’s intellectual property costs the U.S. economy more than $100 [...]
Read More
In what could be hailed as the update that sparked an all-out Internet riot, Google has launched “Search, plus your World,” which pours personal social results into your public search listings. The catch is that it only factors in your Google+ social graph, leaving Facebook and Twitter, arguably the more active social networks, out in the cold. This could prove to be an even bigger search engine development than Google’s infamous Panda update, which aimed to remove sites with low-quality content. Why? Because it’s easier to write good content (or at least, hire someone to write good content) than it is to get people to share your content. The Impact on Brands What does a change this big mean for businesses that depend on their Google rank for traffic and sales? Personalized results are the default when users are logged into their Google account, so it will be harder to [...]
Read More
Traditional advertising worked through distraction — an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage. Then entertainment channels fragmented as digital moved to the center of culture. “The goal now is to attract rather than distract, to engage rather than intrude,” as eMarketer puts it in its Top Digital Trends for 2012 report. The result? Brands are content publishers. And the Holy Grail of brand-produced content is magnetic content — an emerging buzzword eMarketer describes as a form of marketing that “involves blurring the lines between content and advertising,” and calls out as one of the top trends for 2012. The Role of Magnetic Content in Your Marketing Mix Magnetic content is content that’s good — content that gets people’s attention with great story or outright hilarity. It’s the sort of thing people want to engage with and [...]
Read More
