IMU Programs
Educational Resources


More From IMU's Programs:
Career Resources:
IMU Newsletter Subscriber

A SEO Strategy Summary

Many factors should be taken into consideration while designing an effective SEO strategy for a website. Devising an effective SEO strategy predominantly means devising strategies on how to score high in Google search engine results, although on a second thought, you should take into consideration other search engines like bing and Yahoo too as that would constitute a truly all round SEO strategy. This article describes some suggestions that would be applicable in all search engine scenarios. First, write good quality content. For the content to be SEO optimized it must have a careful balance of keyword, or rather keyphrases, so that the content does not look keyword stuffed. Choose your keywords carefully and use a combination of keywords that best defines your product description. To estimate which keywords are the most relevant, take help of apps like Google analytics and Adwords keyword suggestion and decide accordingly. Finding a balanced [...]

Read More

Exploring Social Media Marketing Potential

The internet is an equal opportunity platform. Social media marketing is a typical scenario that explains the equal opportunities posed by the internet. Whether a company is big or small, old or new, the marketing challenges and opportunities posed by internet apply equally to all players. Especially because, opening and operating social media accounts do not require a paid registration; it is the same for everyone. So, what defines the difference between a successful marketing campaign and an unsuccessful one? Before we define the parameters of this difference, let us discuss the general idea behind social network marketing. Firstly, it is important to realize the ever-expanding nature of internet. Everyday thousands new are registering with social media websites thereby adding continuously to the already vast pool of membership that these websites hold. For instance, recent data suggests that facebook alone has over 138 million members in the US and more [...]

Read More

Death of Internet Marketing

Is Internet Marketing dead from all the hype and competition online? As many people might think this, the opposite is actually true. The Internet is growing and becoming much more resourceful each year. Millions of peoples are now coming online to take educational classes, chat with old friends, play online games, or pay their bills. In addition, you also have social sites where millions of people flock to discuss specific subjects such as American idol, Nascar, or Golf. With this in mind, it is clear to see that Internet Marketing is not irrelevant and is becoming more relevant and a possible business platform for someone seeking to escape the rat race. But there is a “catch”, and that is over 80% of people never get a check of over $100, 15% get the occasional check and the remaining 5%; or the ones who are willing to treat it as a [...]

Read More

Internet Marketing Tools: Wordtracker

Internet is becoming a strong part of our lives today. You will seldom find a person who has not used internet. It is due to this growing popularity of internet is that more and more businesses are going online. However, not many of these businesses are able to become a success online. The reason? Lack of internet marketing! Yes, this is correct, most of the businesses that have faced failure online is due to the fact that they didn’t pay much attention to their internet marketing. What is internet marketing? Internet has people belonging to different parts of the world on a single platform. People like to use internet due to its instant interactive nature. Internet marketing is a broad scope since it not only involves SEO but also marketing via emails and wireless media. It involves designing, developing, advertising and then selling a particular product/service over the internet. These [...]

Read More

CONSULTANTS AVAILABLE 24/7
Click here to download the IMU eBook

Certification Program

Only $697
Enroll Now
 
 
GRADUATES AND
SUCCESS STORIES
image

Fashion designer from Hamilton, ON takes her designs online with an e-commerce store. Launching 2 months ago after completing IMU’s Internet Marketing Program and already has over 123 orders.

Hamilton , ON March 6th, 2012
image

BC Video Game Developer attracts massive audience with launch of new Apple App Store and Android Market game. Promotes app with Social Media and attracts investors in business.

Courtenay , BC February 23rd, 2012
image

Toronto’s sports blogger launches new blog with social media campaign efforts to open up with 768 new subscribers and followers in 2 weeks, thanks to the 30 Day Marketing Plan.

Toronto , ON February 12th, 2012
INTERNET MARKETING
IN THE NEWS

Big Bird Fans Believes Buying Facebook Fans Is Ethical

Since businesses discovered the revenue potential of fans and followers, they have been clamouring to acquire them. But what gives...

Read More

Who’s More Valuable: Twitter Users or Facebook Subscribers?

Mashable CEO and founder Pete Cashmore sat down at the World Economic Forum in Davos, Switzerland, with New York Times...

Read More

High Risk Leads to High Rewards; Five Steps to Starting Your Dream Company

So, you want to start a company? That’s a very exciting decision. But first, you must cover all your bases....

Read More

Anonymous Attacks Symantec’s pcAnywhere Source Code

Symantec’s pcAnywhere software could very well turn into “virusAnywhere” due to a potential security breach made by Anonymous. Symantec, the...

Read More